Nuffield Health states that out of the chain’s 316,000 members, those on a wellbeing membership have a 90 per cent retention rate after one year – well above the industry average – falling to around 60 per cent after the second year
Not-for-profit wellness provider Nuffield Health will make its customised wellbeing memberships a core focus of the company’s gym chain moving forward – having been delighted with the initial results of the proposition.
Nuffield Health managing director Dr Andrew Jones said the company was confident it had found a winning combination to keep members happy during a presentation today at the European Health & Fitness Forum (EHFF) in Cologne, Germany, ahead of FIBO.
The company’s wellbeing membership - which harnesses an integrated pathway to give members regular health assessments, physiotherapy, access to dieticians, a dedicated advisor and access to online health tracking – was introduced a couple of years ago and has led to massively improved retention levels. Of the chain’s 316,000 members, those on a wellbeing membership have a 90 per cent retention rate after one year – well above the industry average – falling to around 60 per cent after the second year.
Jones said the drop off after year two showed there was still more to be done at certain points in the process, but noted the overall results are hugely encouraging.
“There’s still work to do to fine-tune the offering,” he said. “But clearly we’re on to a winner and we need to roll it out.”
With a broad spectrum of health and wellbeing services including hospitals, health clubs, corporate healthcare and physiotherapy, Nuffield Health is intensifying efforts to promote its integrated care pathways – with wellbeing memberships offering a significant amount of synergy.
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